published by daniel plaza
Commercial manager | Grupotech
October 13, 2022
Without a doubt, companies play an important role in the growth and economy of countries, more particularly, in our long and narrow republic, companies represent a generator of jobs, competitiveness, innovation and development in all productive sectors of the nation. However, and notwithstanding the foregoing, an idea has been floating around in my mind for months with the premise that “companies do not create jobs”, and although it sounds crazy or illogical at first, and as a result of delving into the statement, it is that I have become even more convinced of it.
To obtain the answer of whether the premise is correct or not, we must solve some previous questions…
What are companies?
A company (whatever its activity) is born with the aim of satisfying a market need, specific or general, there is always one to solve. As a result of this, of its administration, innovation, differentiation, marketing and other factors, some grow and stand out more than others. This is what we call free market competition.
Job generation
In practice, it is the companies that hire people to carry out the activities to which they are dedicated, so, under this statement, the premise of our title "Companies do not create jobs" is not logical, right?... Well, apparently it is. But let's keep digging into it.
Let's take an example
There are two companies that are born in a sector with equal conditions, for example; a pizzeria and a hamburger restaurant, both hire their staff and start selling their products, however, due to various factors that are not important in this case, the pizzeria prospers more, hires more employees, has more customers, opens new branches, and therefore the opposite, the hamburger restaurant; it fails and is gradually forced to close its doors.
So, what can we conclude?
One company prospered and hired more employees; the company created jobs.
The other company failed, had to dismiss its staff and close its doors.
So, here is the point of my analysis:
It is the consumers who create the jobs.
Regardless of whether one company or another grows, the generation of jobs will depend on consumers, whether they hire or buy the products or services of said company, then, Why do we raise this topic in this article?
As we have analysed, and following the premise that it is not companies that generate jobs, but the consumers themselves, it is necessary for a company to be successful and grow in a sustained and scalable manner over time, to innovate, stand out and implement a high quality standard in all its operational procedures, having customer satisfaction as the center of all actions. operations, since the success or failure of our organizations will depend on them.
As a result of everything previously exposed and understood in this analysis, it is that in Grupotech We have implemented solid policies and quality standards, continuously safeguarding the interests and objectives of our clients, seeking that they, through us, can continue to grow and project themselves towards their market, differentiating themselves from their competitors, and consequently, grow and not get stuck in the sector in which they operate.
Digitization as a new differentiation factor
Today, and on stage post pandemic, the need for digitization has accelerated and with it, today's companies have the obligation to digitize, automate and improve processes that deliver value to their customers, all this, in order to achieve loyalty, generate value of brand and a great differentiation with respect to its competitors. That is why, in Grupotech, we understand this new panorama, and we act as an integral ally of our clients, getting involved in their processes, understanding their needs, in order to contribute significantly in all the innovations and value propositions that can be implemented.
And to conclude, just express that today, unlike previous years, the landscape has changed significantly, where the customer is the center of the universe of our organization, not only must ensure compliance with the service or product, but that increasing brand value, loyalty and generating long-term relationships with its customers and collaborators, that is the true key to organizational success and that transcends in times of recession and crisis.